Entretenimiento

Luis Alfredo Farache, Social Networks as key pieces in banking.

According to the annual report on Mobile Banking and Social Networks of the Spanish company Latinia Intelligentia 2020: ´Covid-19 Banca and customer from looking at each other to looking together in the same direction´. The study detected an unusual phenomenon, the first weeks of isolation due to the pandemic, banks and customers shared the same space, they saw each other, but they could not talk. "The banks captured the attention of their clients by offering financial relief measures in the face of payments and imminent financial obligations of their clients, but they did not know how to offer an effective response channel in the face of the massive demand for customer needs." They did not first understand what social media means for the client, their client, as a communication channel.

"Maintaining contact with our customers is essential, and where are they? Connected to a" live "on a social network." Says Luis Alfredo Farache Director of 100% Banco.

Luis Alfredo Farache Benacerraf 100% Banco<div class=”post-tags”>

According to the annual report on Mobile Banking and Social Networks of the Spanish company Latinia Intelligentia 2020: ´Covid-19 Banca and customer from looking at each other to looking together in the same direction´. The study detected an unusual phenomenon, the first weeks of isolation due to the pandemic, banks and customers shared the same space, they saw each other, but they could not talk. "The banks captured the attention of their clients by offering financial relief measures in the face of payments and imminent financial obligations of their clients, but they did not know how to offer an effective response channel in the face of the massive demand for customer needs." They did not first understand what social media means for the client, their client, as a communication channel.

 

Luis Alfredo Farache Benacerraf 100% Banco<div class=”post-tags”>

Luis Alfredo Farache, an expert on banking in Venezuela, comments that "already in 2017 that same study revealed that in Venezuela communication with customers through social networks was gaining strength", which is why the businessman promotes this contact with clients through the different platforms. Go "live" on Facebook and Instagram with content that guides and offers users effective forms of savings, services and more in these uncertain times the world is going through.

 

Luis Alfredo Farache Benacerraf 100% Banco<div class=”post-tags”>

The reasons why banks should focus on social networks can be many, but the main ones are: creating connections that serve to generate two-way communication, so important when evaluating the online and offline services of banking entities. Commit to integrating social service channels, not only for clients, but also for potential interested in the service. Resolution of problems, information, follow-up etc. Connecting with different channels will increase the value of the message that we want to transmit on social networks. It is very important that this message reaches the different audience groups, that is why it must be converted into video, blog post, audio, image, etc.

 

Luis Alfredo Farache Benacerraf 100% Banco<div class=”post-tags”>

Farache believes that to take advantage of social networks efficiently, one must invest in having a trained and informed team to manage communications in a positive and direct way.

"Banks, go where your consumers crowd! Do not be unaware that the followers of banking institutions on Facebook or Twitter have been growing between 15 and 20% annually," explains Oriol Ros, director of corporate development at Latinia.

Luis Alfredo Farache Benacerraf 100% Banco<div class=”post-tags”>

Featured